The Pure
Frankfurt
The Pure

GENEL BİLGİLER



A completely renovated loft in the heart of Frankfurt, The Pure captures the city's cosmopolitan spirit. Here, amidst light-colored materials such as white leather, Thassos marble, and light gray floors, guests relax in a welcoming, family atmosphere. The harmonious public space with lobby, bar, and more, reinterprets the feeling of hominess, a concept that is emphasized by the work of artist Stefan Strumbel, who explores what ‘home’ means to different people. Lighting and music add ambience that changes throughout the day—soft illumination and tunes in the morning give way to an oasis full of energy with vibrant orange visual effects by night. Outfitted with oversize Fatboy beanbags, fountains, and bamboo, The Pure's patio effortlessly extends the communal space, while guestrooms offer clean-lined furnishings, light fabrics, and high ceilings, which are warmed by glossy African zebrawood and oak parquet. The result is, of course, Pure style.